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Pricing Masterclass
Pricing Masterclass
Pricing Workbook
Course Introduction (0:45)
Section 1: The 5 Truths of Price (7:31)
Section 2: Pricing and Perception (11:57)
Section 3: Value Equation (5:38)
Section 4: Strategies for Success Part 1 (11:45)
Section 4: Strategies for Success Part 2 (11:43)
Section 5: Confirmation of Facts, Assumptions, and Judgments (5:30)
Section 6: Building Added Value Benefits (9:34)
Section 7: Value Proposition (3:28)
Section 8: Risk Factors (4:18)
Section 9: ROI-Driven Presentations (4:32)
Section 10: Using Profit Questions Effectively (4:14)
Section 11: Rules of Pricing (7:58)
Section 12: Responding to Common Pricing Issues (11:34)
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Course Wrap-up
Section 11: Rules of Pricing
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